How Personalized, Adaptive and Dangerous is Persuasive Technology?

Cyprus Center for Algorithmic Transparency – CyCAT announces in collaboration with RISE, its next seminar on: “How Personalized, Adaptive and Dangerous is Persuasive Technology?” with Julita Vassileva, Professor at the Department of Computer Science of University of Saskatchewan, in Canada.

The seminar will be held on Monday, April 8, 2019 at 12:00 (GMT +3) at PwC (Julia House) and is intended to engage researchers, academics and students. The 45-minute presentation will be followed by a 15-minute open discussion.


Presentation abstract:

Talk will focus on intelligent tutoring systems, social computing and persuasive technology. An introduction to the main methods used in personalized persuasive technology will be presented, along with the dangers and ethical issues.


Short Bio:

Julita Vassileva is Professor of Computer Science at the University of Saskatchewan in Canada. She co-directs the MADMUC lab, where her graduate students study persuasive and personalization technologies for health, e-commerce, educational and social systems. She is interested in the impact of incentives, and factors such as culture, gender, and psychology on users’ motivation and trust in persuasive and recommendation systems.


About CyCAT and the series:

The Cyprus Center for Algorithmic Transparency (CyCAT) is hosted at the Open University of Cyprus, the second public university in Cyprus and the only one dedicated to open and distance education. We collaborate with other researchers internationally and have recently teamed up with four leading universities across Europe and Israel through an H2020 Twinning grant. Our team holds key expertise in the algorithmic processes involved in information access, user interactions with algorithmic systems, user-system interaction, as well as the social and cultural implications of algorithmic processes.

The CyCAT research seminar series is open to participants worldwide. Its goal is to promote the understanding of algorithmic transparency and accountability, and to network with other professionals and researchers working in the area.

WHERE: The in-person event is hosted at RISE, PwC Julia House, Nicosia (Ground Floor) and will be streamed online through the OUC’s video platform

The live link will be sent to participants, after submitting the registration form:


Participation in the seminar is free. Certificates of attendance will be awarded upon request.
More information about CyCAT can be found on the project website:


CyCAT has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No. 810105.

8 April 2019 12:00 pm (GMT+3)

RISE, PwC Julia House, Nicosia (Ground Floor)


Julita Vassileva, Professor of Department of Computer Science, University of Saskatchewan, Canada

1 hour